Alliance Data

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Alliance Data Systems Corporation
Alliance Data Systems Logo.svg
Alliance Data Systems Corporation's logo
Type Public
Industry Loyalty marketing services
Country United States
Multinational Yes
Official website
Twitter (@AllianceData)
English Wikipedia article

Alliance Data Systems Corporation is an international provider of loyalty marketing services - such as private label credit cards, coalition loyalty programs, and direct marketing - based in the United States. Its subsidiaries and businesses include Air Miles Canada, Alliance Data Retail Services, Comenity Bank, Comenity Capital Bank, and LoyaltyOne. It provides credit cards and loyalty services to other companies such as Amazon, American Express, Bank of Montreal, Buckle, DSW, eBay, Eddie Bauer, Forever 21, HSN, J.Crew, Pier 1 Imports, Pottery Barn, Safeway, Sephora, Sobeys, Staples, and Victoria’s Secret.

COVID-19 response


  • Encouraging: Company said they "have the ability to help cardmembers by employing tools such as fee and/or finance charge reductions, or waivers and alternative payment options".[1]


News articles


  1. Snider, Mike. "Contact your credit card issuer: Fees or payments may be waived amid coronavirus pandemic". USA TODAY. Retrieved 2020-05-08.